Disney and Marvel teamed up with China-based DMG Entertainment to co-produce Iron Man 3 and help promote and launch the movie in China.
We designed the reveal of Robert Downey Jr. (RDJ), which launched his Chinese tour for the movie.
Screens displayed the six previous suits used in the first two Iron Man movies. The screens separated and RDJ rose up out of the floor.
As it was RDJ's birthday, we decided to set a Guinness World Record for having the largest birthday card.
To say the least, he loved the show.